Why Marketing at Wharton?

A World-Renowned Program

With the largest, most cited and most published Marketing faculty, Wharton is widely regarded as a leader in the marketing field.

The program offers an unparalleled curriculum, experiential learning opportunities, relationships with professors, and a wide range of companies that recruit on campus.

An MBA in Marketing from Wharton will differentiate you throughout your career.

Curriculum: The Perfect Combination of Art and Science

The cornerstone of any Wharton education is learning to turn knowledge into action. The Wharton Marketing program prepares students to combine analytical rigor with creative insight to make critical business decisions. Upon graduation you will have the tools to be a successful marketer wherever you go. 

Wharton's Marketing faculty are constantly renewing their commitment to combine innovative research with real-world results. The department's traditional strengths lie in consumer behavior, decision-making theory, modeling and measurement, and marketing strategy, and the faculty is always adding new topic areas to deepen students' knowledge. As an MBA student at Wharton, you will have access to these outstanding professors inside and outside of the classroom.

Students interested in marketing can pursue a Marketing Management major or a joint major in Marketing and Operations Management. Learn more about the program, majors and courses by visiting the Wharton Marketing Department website:

Access to Multidisciplinary Resources

Jay H. Baker Retailing Center


The Jay H. Baker Retailing Center is an interdisciplinary research center and innovation think tank facilitating relationships across industry and academia to cultivate thought leadership and top talent across all retail channels.

The Baker Retailing Center provides a platform to debate opportunities and challenges around trending topics impacting today’s retail landscape. The Center produces cutting-edge research with both academic and industry applications, supports student activities, curriculum development and career management, and sponsors global outreach initiatives. 

Wharton Customer Analytics Initiative


The Wharton Customer Analytics Initiative (WCAI) is the world’s preeminent academic research center focusing on the development and application of customer analytics methods. Through our innovative Research Opportunity program and R&D “crowdsourcing” approach, WCAI enables academic researchers from around the world to help companies understand how to better monetize the individual-level data they collect about customers through the development and application of new predictive models. We marry our work with companies and researchers around the world with a range of co-curricular student programs that foster talent development and recruitment.

Experiential Learning Opportunities

Wharton's innovative curriculum gives students many opportunities to get practical marketing and business experience while still in school.


Field Application Projects

Field Application Projects (FAPs) provide teams of 4-5 students the opportunity to apply classroom knowledge by developing meaningful managerial action plans.

FAPs develop students' expertise at addressing and framing unstructured problems, for which a single set of techniques or conceptual lenses will not suffice.

Global Consulting Practicum

The Global Consulting Practicum (GCP) is designed to educate students in the problems of international business and the skills of consulting. Many of the projects are marketing strategy assignments.

One example, a South American company was selling private label products but wanted to create a branded offering.

The GCP team delivered a branded strategy and assisted with positioning, packaging and brand planning.

Small Business Development Center

Consulting with the Wharton Small Business Development Center (SBDC) is another option to get hands-on experience.

Wharton students consult one-on-one with small businesses in the greater Philadelphia region to help them grow their business. Typical SBDC projects include: developing marketing plans, reviewing and critiquing business plans and developing new markets.